Soccer fans like to brag when their national team wins a big match. Many will be turning to Twitter, Facebook, Instagram, and SnapChat during the World Cup to do just that. But startup SpokeHub is hoping that a new content partnership will spur fans to have those conversations on its social platform instead.
On Monday, the social media company announced a deal with STATS LLC that will bring the sports research firm’s Insights to SpokeHub, giving World Cup fans real-time information on player and team trends that can inform their conversations.
Fans using SpokeHub will see the STATS inside the “Hubs”—the platform’s online special interest communities—they are part of, according to the announcement.