Spacestation Gaming unveil Oats Overnight partnership

North American esports organisation Spacestation Gaming (SSG) has announced an exclusive partnership with breakfast fast food company Oats Overnight.

The partnership marks Oats Overnight’s entry into esports and will feature branded content and ad placement campaigns, starting mid-November.

Image credit: Spacestation GamingOats Overnight describes itself as a premium breakfast fast food company with high-protein, spoon-free breakfast products. Its partnership with SSG is the esports organisation’s first exclusive food and beverage deal.

Organised by SSG’s brand campaign agency Moonwalk Media, the partnership will include a video series featuring SSG players titled ‘G.O.A.T.s Overnight’ and a…