Back to the Sports Tech Newsfeed

Sony Marketing Executive John Studdert Discusses Technology’s Impact On Storytelling

The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry.

Name: John Studdert

Company: Sony

Position: Vice President, Sales and Marketing

As Vice President and General Manager for Sony’s broadcast, production and sports business, John Studdert is responsible for sales, marketing and P&L. Through close engagement with industry leaders, Studdert’s team has been able to lead Sony to a No.