The Cannondale-Drapac pro cycling team is likely to have many more followers next year.
Its managing organization, Slipstream Sports, has partnered with Oath, Verizon’s media organization that is home to brands such as AOL, Huffington Post and Tumblr, according to a statement. Set to take effect Jan. 1, 2018, the marriage of these companies will beget exclusive and insider content that could help Slipstream reach one billion people across the world, the statement claimed.
Slipstream currently employs a website for the Cannondale-Drapac team that features interviews, profiles and news hits such as the recent second-place finish of a Cannondale-Drapac rider in the Tour de France.