German brewery Krombacher and its Vitamalz drink brand have been announced as the official beverage partners of SK Gaming.
The companies will collaborate on social media content featuring SK Gaming players and teams, as well as an online video series. This is Krombacher’s first esports sponsorship.
Uwe Riehs, Chief Marketing Officer at Krombacher, commented in a release: “For us, SK Gaming is the ideal partner for our involvement in esports. It is a strong brand and a team with a high level of quality and professionalism – a requirement that we set for ourselves.