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Sinclair to launch $20/mo direct-to-consumer streaming service Bally Sports+ on June 23

Sinclair Broadcast Group’s long-anticipated direct-to-consumer regional sports streaming app will have a soft launch this Thursday, June 23, 2022. While this isn’t a full rollout, Bally Sports+ will initially be available in five markets to stream Kansas City Royals, Milwaukee Brewers, Miami Marlins, Detroit Tigers, and Tampa Bay Rays. The app will be priced at $19.99 a month, or $189.99 a year. Sports Business Journal confirmed the news in an interview with Sinclair CEO Chris Ripley.

When the app soft launches, it will be available on mobile devices, Apple TV, Android TV, and Amazon Fire TV.