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Serena Williams Reveals VC Firm on Instagram After Five Years in Stealth Mode

Tennis superstar Serena Williams has been quietly building a venture capital portfolio since 2014, amassing more than 30 startups with an accumulated market cap of $12 billion. On Wednesday, she finally announced her business to the public.

Williams chose to reveal five-year-old Serena Ventures on Instagram, where she has 11 million followers. In a post, she admits “Yes, I know I can keep a secret.”

The winner of an Open Era record 23 grand slam singles titles, Williams, who serves as president of Serena Ventures, said she launched the investment company with the mission of giving opportunity to founders across an array of industries that embrace diverse leadership, individual empowerment, creativity, and opportunity.