Sensoria, the company behind a line of artificially intelligent sportswear, is launching its first branded running sneaker with built-in sensors that can help runners make tweaks to their stride to avoid injury.
The company’s new sneakers will have three textile sensors built into the sole that can detect metrics about the way a runner’s foot makes contact with the ground. The sensors will help teach users how to become more efficient runners and avoid habits, such as heel strikes, that could lead to injury.
The hand-stitched shoes will also be equipped with a reusable Sensoria Core sensor, which powers Sensoria’s smart running socks and will soon be at the heart of a number of third-party apparel products as the company invests in a new business-to-business initiative that includes licensing out its sensors to create an ecosystem of smart apparel powered by Sensoria sensors.