The Swedish Professional Football Leagues (SEF) has announced a long-term partnership with DreamHack Sports Games, MTG’s sports simulation business unit, to strengthen the football association’s FIFA esports competition, eAllsvenskan.
The partnership will see DreamHack Sports Games assist with the development of the eAllsvenskan, which is part of the EA SPORTS FIFA Global Series.
SEF represents the 32 football clubs in Sweden’s top two football divisions — 17 of which have active teams in the virtual league, eAllsvenskan.
Mats Enquist, Secretary-General at SEF, commented: “FIFA gaming in Sweden has continued to grow with a bigger footprint on the overall football scene.