North American esports organisation Rogue has announced it has renewed its partnership with car manufacturer Kia Motors.
The renewal will see the two parties continue collaborating on a range of content that will support Kia’s ‘Movement that inspires’ brand narrative.
The initial agreement was unveiled in April 2020, when Rogue’s LEC roster joined forces with Kia to create a range of video content involving its players. As part of the renewed partnership, the new content is said to ‘highlight Rogue’s unique player personalities through inspired storytelling’.
Michael Khoo, Head of Brand Experience at Kia Motors, spoke on the deal in a release: “Rogue has already proven that they go above and beyond when it comes to creating exceptional and highly engaging content with authentic brand integration, and we look forward to surprising and entertaining esports fans once again in 2021.