Riot Games has named TBWAChina as its creative partner for the League of Legends World Championship later this year.
TBWAChina is part of TBWAWorldwide, a global agency that has 275 offices across 95 countries.
Late last year, Riot Games unveiled that the 2020 League of Legends World Championship finals would be held at the Shanghai Stadium. More cities will be involved in hosting the event throughout its entirety, though the finer details haven’t been disclosed.
Leo Lin, Head of China at Riot Games, commented in a release: “With the continued growing popularity of esports in the China market, we are excited to bring the 2020 League of Legends World Championship to China this year.