Riot Games has expanded its partnership with data and measurement firm Nielsen to implement a new viewership system for the LCS.
Dubbed “live+,” the measure system will will measure video on demand (VOD) viewership “more accurately than ever before”, according to a release.
Riot Games announced a partnership with Nielsen in June last year to help clarify the return on investment available through sponsorship of League of Legends broadcasts. Towards the end the year, the developer stated that those statistics showed that the LCS was the third most popular professional sports league among those aged 18-34 in the United States.