Video content optimisation is a key element of brand marketing strategies, and even more so if your brand is in gaming.
The pandemic showed the world that video games connect and entertain. Over 662.7m people tuned in to live-streamed gaming content in 2020, a jump of 11 percent over the previous year, according to Newzoo.
As millions flocked to video content, esports organisations, tournament organisers, and brands learned the importance of optimisation. Being able to identify, clip, and share entertaining moments quickly can be the difference between ‘you should have been there’ and ‘come join us right now’.