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Red Bull Launches Augmented Reality Experience for Rampage Mountain Bike Race

You can now explore this extreme mountain biking course in augmented reality. (Courtesy of the Red Bull Content Pool)

Red Bull is planning to bring an extreme mountain biking course in Utah to viewers’ living rooms on Friday, using a new augmented reality experience on their smartphones.

When riders first launch themselves down the Red Bull Rampage course this week, fans will be able to explore a 3D model of the mountain that is both accurate to scale and photo realistic. They’ll be able to zoom in and move the course around with a touch of their fingertips.