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Real Lessons From Fantasyland: What Three Friends With a Podcast Can Teach You About Engaging and Keeping Fans

Long before The Fantasy Footballers became the No. 1 fantasy sports podcast on iTunes and surpassed 100 million downloads and counting, it was a side project started by three friends in Arizona who were simply creating shoulder programming around their office league. “We did it for fun on a weekly basis on lunch breaks,” says Andy Holloway, who launched the project with Jason Moore and Mike Wright. “We were kind of obsessed talking fantasy all the time.”

Investing their own time and money, the trio took the podcast public five years ago and grew it into a multimedia company that releases a yearly draft kit with player rankings, more than 100 player profile videos, a lineup generator and feature articles.