Snack chip brand Pringles has been announced as a sponsor for the Spring Split of Riot Games’ League of Legends Dutch League.
The Kellogg Company-owned firm is already a partner of Riot’s larger-scale League of Legends European Championship (LEC), and has been involved in multiple past esports partnerships.
Riot Games did not announce further details about the Dutch League sponsorship, however, the Dutch League tweeted that ‘something special’ will arrive in the coming days.
Earlier this year, Pringles and the LEC launched a large-scale promotion that saw the snack brand release themed cans of chips that featured codes for players to access exclusive in-game content.