eSports Insider · Jun 9, 2020
Prime League gets stylish with Levi’s partnership
DACH region League of Legends competition Prime League has established a partnership with American clothing company Levi’s.
The clothing company has launched the “Esports Collective supported by Levi’s” in an effort to bring the community together and “give them a voice.”
SPORTFIVE, the global esports marketing agency formerly known as Lagardère Sports and Entertainment, worked with Levi’s to develop this partnership and its overall esports efforts. The aforementioned collective will provide “exciting behind-the-scenes glimpses of the fashion brand and the Prime League.”