Esports, and especially online racing, is a booming global phenomenon that witnessed rapid growth during the past year.
As such, motorsports event and consultancy agency Pole Position is on the move to expand its operations to usher in a new era of sim racing into the Middle East.
The company is driving a campaign to create an esports division, which in turn, helps launch esports racing centres and tournaments throughout the region.
While on-site motorsport events declined in 2020, esports emerged as the top enterprise for Pole Position, which quickly fuelled the need for expansion.