Sportsbook operator PointsBet announced the launch of its online and mobile New Jersey sports betting platform on Thursday. Wagers can currently only be placed in New Jersey, but the digital platform marks PointsBet’s first product launch in the U.S.
PointsBet has operated in Australia since 2017, where the company was founded. This past November, it established its first U.S office in Jersey City, N.J. The company is aiming to differentiate itself from the rest of the Garden State’s sportsbooks through a new kind of “high-risk, high-reward” betting format it calls “PointsBetting,” according to a press release.