Free streaming service Pluto TV is expanding. The company has today gained access to streaming sports network, CBS Sports HQ, as a result of the ViacomCBS merger. It has also forged new distribution deals with Verizon and TiVo, both of which were detailed this week.
The free streamer had been acquired by Viacom for $340 million in early 2019, ahead of the $12 billion merger of media giants, Viacom and CBS Corp. Since the deal’s completion in December 2019, ViacomCBS has been quick to capitalize on the free streaming platform, which has since received its largest product upgrade in years and an aggressive marketing campaign.