North American organisation Misfits Gaming Group has awarded Playwire the rights to represent it throughout 2020.
The expanded partnership will see Playwire provide “access to previously unreachable brands and media agencies.”
Playwire will also manage all media agency sales for Misfits Gaming Group for the remainder of the year, leveraging the company’s “content and team sponsorships” with Playwire’s “diverse portfolio of gaming and esports media.”
Anthony Alexander, EVP of Global Sales for Playwire, spoke on the deal: “Misfits Gaming is incredibly unique because they are one of only a handful of esports organizations globally that has a team in the three major esports franchise leagues, plus Fortnite.