The UK delivery branch of restaurant chain Pizza Hut has launched a gaming division named Pizza Hut Gaming.
According to a release, the brand will host regular community tournaments across a variety of titles, aiming to ‘deliver exciting influencer activations’ and become the ‘go-to pizza for gamers’.
Pizza Hut Gaming’s first dedicated activation will take place this summer, with additional four activations set to be delivered across 2021/22.
Catriona Woodward, Head of Digital for Pizza Hut UK & Europe, spoke on the announcement in a release: “We are thrilled to announce that in partnership with Kairos Media, we are finally launching our dedicated Pizza Hut Gaming platform.