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Pentanet.GG’s Pete Curulli on brand-building and entering the OPL

Since the League of Legends offseason began last November, the Oceanic Pro League has undergone significant changes. Riot Games Oceania’s decision to remove team operating subsidies and minimum salary requirements for players prompted a rethink at numerous levels.

The following December and January saw an exodus of Oceanic talent from the domestic region. Players, coaches, and analysts sought better opportunities, pay, and infrastructure; perhaps Mitchell “Destiny” Shaw‘s move to LEC side Origen is the best example. Among the shifting seas, West Australian internet service provider Pentanet saw an opportunity to take on the OPL spot formerly held by Essendon Football Club’s Bombers.