French soccer club Paris Saint-Germain entered into a four-year partnership with Ericsson to build a new digital experience for players, coaches, staff members and fans, the company announced Wednesday.
The deal includes Ericsson providing a sports performance information system, a digital experience backend system, and technology consulting and innovation services.
“Together with Paris Saint-Germain’s staff, we will ensure that the most successful clubs is also the most technologically advanced,” Ericsson senior vice president and chief marketing and communications officer Helena Norrman said in a statement.