OverActive Media strikes multi-year H4X apparel deal

Following on from raising $20m, OverActive Media, the parent company of MAD Lions, Toronto Ultra, and Toronto Defiant, has announced a multi-year partnership with esports apparel brand H4X.As a result of the partnership, H4X will become the lead apparel partner for OverActive Media’s Toronto Ultra and Toronto Defiant franchises.

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Alongside the announcement, both franchises revealed collaborative H4X apparel collections which include t-shirts, hoodies, and hats, among others.

Tyler Keenan, VP of Global Partnerships at OverActive, commented: “This is a really exciting time for our organization and our franchises. Building these…