OverActive Media has teamed up with peer-to-peer fundraising platform CauseForce to its help esports and gaming brands’ fundraising efforts.
The partnership will focus on the industry’s relationship with the not-for-profit sector, particularly through virtual and digital events.
Partially motivated by how COVID-19 has changed live events and fundraising, the new working relationship will see OverActive’s OAM Live division assist CauseForce in the organisation, operation, and delivery of digital, online and virtual events geared towards fundraising.
Chris Overholt, President and CEO of OverActive Media, commented in a release: “We are really proud of this new initiative, a collaboration we think can be a beacon of hope for the fundraising sector during these challenging times.