OverActive Media, the parent company of the Toronto Defiant, Toronto Ultra, and MAD Lions, has announced an advertising partnership with AcuityAds.
The Toronto-headquartered AcuityAds will leverage its technology to help OverActive Media and its sponsors better target the online esports audience.
Tal Hayek, Co-founder and CEO of AcuityAds, commented in a release: “We are excited to partner with OverActive Media, establishing AcuityAds as the only programmatic company globally with direct access to such a wide-reaching esports audience. Esports is a dynamic and fast-growing industry that continues to develop unique connections to engage its growing fan base, and we are thrilled to be working alongside a leading global industry brand like OverActive Media.