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“Our players are competitors”: How Riot Games is using esports to push and develop Riftbound

Riftbound, Riot Games’ first foray into the physical trading card game (TCG) sector, will be released globally on October 31st.

First announced in 2024 under the Project K moniker, Riftbound utilises Riot Games’ popular IP, League of Legends, which has previously expanded into the animation and music industries. However, what makes Riftbound different from these endeavours is that it is, at its very core, a competitive game.

As such, Riot Games has also benefited from using another aspect of League of Legends — its esports ecosystem.

Speaking to Esports Insider ahead of the game’s launch, Chengran Chai, Riot Games’ Executive Producer of Riftbound, said: “We know our TCG players are competitors.