European esports organisation OG Esports has entered a strategic partnership with online sports bookmaker Melbet.
According to the announcement, the bookmaker becomes a ‘key supporter of OG’s competitive ambitions’ as the organisation begins a new chapter with its Southeast Asian Dota 2 roster.
The partnership between the two parties also aims to align with OG Esports’ ‘broader strategy to re-establish global competitive momentum’ while investing in regions that drive ‘the future of esports viewership’.
OG Esports and Melbet will collaborate on creating a range of content that follows the journey of its Dota 2 roster, signed in November.