In an industry as young as esports, business models are fluid. Rather than follow standard templates, there’s plenty of space for experimentation.
All kinds of esports deals are signed every day, creating new revenue opportunities. Team-owned premier leagues like Flashpoint and esports organisations sharing ownership with their most prominent influencers, as 100 Thieves did with Valkyrae and CouRage are just two examples of the latest business models that primarily monetise fan engagement.
At times, it seems that organisations are racing to see who comes up with a more ingenious way to capitalise in this relatively new segment.