Premier League football club Norwich City has renewed its partnership with advertising company Bidstack.
As a result of the deal, Bidstack will become the club’s first-ever official esports partner.
According to the release, Norwich City will utilise Bidstack’s technology in this season’s NCFC owned and operated esports content.
The two entities aim to further modernise the identity of the club and connect with every generation of fans.
Sam Jeffery, Interim Commercial Director at Norwich City said: “We’re incredibly proud to take the club’s first major step into esports and gaming with Bidstack as our lead partner.