Nordic organisation North Esports has announced a new partnership with data analytics company YouGov.As a result of the deal, YouGov’s logo will be present on the sleeve of North’s new ‘Ragnarok’ jerseys. Moreover, both entities will collaborate to take part in ‘one of the most extensive market analysis of esports fans in the Nordics’, according to the organisation.
On the partnership, Alexander Mørch Pedersen, CMO at North Esports, commented: “We continue on our journey at becoming a leading Nordic esports organisation. Partnering up with YouGov will help us get there.