Norwegian esports organisation Nordavind has announced a commercial partnership with cryptocurrency company Norwegian Block Exchange (NBX).
According to the release, NBX and Nordavind will look to introduce cryptocurrency-focused bonus and loyalty programmes for players, payment portals and tournaments that provide opportunities for participants and spectators.
Steffen Willumsen, Nordavind’s Commercial Director, commented: “Nordavind and NBX are two brands born in the digital world, which makes us a natural fit. Both cryptocurrency and e-sports are ground-breaking in their respective segments, and also share much of the same target area.