Nordic organisation Nordavind has announced a partnership with sports nutrition brand Bodylab to collaborate on a new line of “functional mental focus” products.
The products will launch this autumn and be available for purchase exclusively in Scandinavia on the Bodylab website.
The joint Bodylab and Nordavind nutritional products will be designed to “increase player concentration, counteract fatigue, and elevate their performance to a whole new level,” according to a release.
Steffen Willumsen, Commercial Director of Nordavind, commented on the partnership in a release: “Bodylab is well known for their healthy products in the fit lifestyle and sports nutrition segment and we are very proud that they want to explore the respective esports, gaming and mental performance segment together with us in Nordavind.