Swedish esports organisation Ninjas in Pyjamas (NiP) has unveiled a new visual identity for the team as part of its rebranding, a first in the organisation’s 20-year history.
According to a press release, the rebranding was ‘crucial to the company’s continued development and purpose,’ which includes the creation of experiences which entertain, inspire, and connect fans across the world.
The brand update introduces a new colourway, forgoing the team’s signature black, gold, and brown palette for a brighter, neon look. The shuriken emblem has additionally been revamped to take on a more modernised look.