Swedish esports organisation Ninjas in Pyjamas (NiP) has announced it has entered a three-year partnership with global electronics manufacturer Samsung.
The deal will see the two parties collaborate on a range of activations that will integrate Samsung into NiP’s content.
As part of the deal, NiP’s players will receive Samsung smartwatches while Samsung smartphones will be utilised by the organisation’s content creation team to capture footage for upcoming content projects.
Hicham Chahine, CEO of Ninjas in Pyjamas, spoke on the partnership in a release: “Today marks an exciting milestone in the history of NiP.