Nike just announced the “Nike NBA Jersey with NikeConnect”, a connected jersey that allows wearers to get highlight reels, scores, stats and exclusive content from and about their favorite players and teams with a tap of their phones on the jersey’s tag.
It looks really, really, really good (unsurprisingly).
Launching September 29 in stores around the country, the new jerseys are the fruit of Nike’s partnership with the NBA to be the exclusive supplier of jerseys and uniforms to the NBA.
By tapping the NikeConnect logo on the tags of jerseys and Nike shoes, folks get a world of content at their fingertips, the company promises.