Traditional sports athletes investing in esports has become a recent phenomenon that has led to the likes of international footballers Gareth Bale, Sergio Aguero and Casemiro creating their own respective esports organisations this year alone.Moreover, we have seen a variety of other athletes choose to invest in existing esports entities such as NBA player Dion Waiters investing in Miami-based organisation Centric Gaming.However, one individual who has caught the attention of many is Formula One driver Lando Norris. At the beginning of November this year Norris also launched his own organisation, Team Quadrant. Though unlike other athletes, the driver has gone down a different route, focusing firstly on content in an attempt to become a gaming and lifestyle brand rather than jumping straight into competitive gaming.
Nielsen Sports: Discussing Team Quadrant’s gaming and lifestyle approach
