Nielsen-owned SuperData, a market research company for digital games, has launched a new platform that measures online gaming viewership and streaming return on investment to determine sponsorship valuation for brands across the esports industry.
The SuperData Arena Dashboard analyses performance-data metrics to help companies make more informed sponsorship decisions. The tool analyses data such as the number of hours streamed and watched, as well as the average concurrent viewers and channel followers across popular esports streaming sources like Twitch and YouTube. Clients can consume this data to determine the industry’s most popular game titles, individual streamers, and track the performance of major esports events.