Nicolas Estrup details BLAST’s unpredictable 2020 on ESI Insight #3

On the third episode of ESI Insight, Nicolas Estrup, Director of Product & Experience at BLAST, joins host Adam Fitch.

https://youtu.be/4cHY0loqTuE

BLAST has had an unpredictable but fruitful 2020 thus far, being heavily affected by COVID-19 and thus needing to pivot. As one of the main event organisers in Counter-Strike: Global Offensive, the company wasted no time in expanding into Dota 2, creating online programming, and bringing in new (and impressive) commercial partners.

As well as discussing the much-needed repositioning, Estrup explains why BLAST is in the experience business instead of the tournament business, what commercial success looks like and how it’s to be achieved, and the…