Nicecactus: Ad and sponsorship strategy needs to be overhauled

The aptly named Nicecactus is nestled in the Sophia Antipolis valley near Nice, France — a tech cluster similar to Silicon Valley in San Francisco — along with companies like Huawei, IBM, Nvidia and Intel.

The platform recently announced the annual Monaco Gaming Show, though unsurprisingly the 2020 ‘warm-up’ edition will be held online, with the finals taking place today (December 18th) and concluding on December 19th.

Nicecactus was previously known as Esport-Management before rebranding after a €5m (~£4.47m) private funding round. This year, Nicecactus has agreed or renewed partnerships with GamersOrigin and G2 Esports, and in February acquired tournament platform Glory4Gamers. With more…