Back to the Sports Tech Newsfeed

Niantic tries its hand at sports with NBA All-World

Niantic, the company behind the mega-hit Pokémon GO, has reached an inflection point.

Whether because of pandemic fatigue or frustration over the limitations of today’s AR tech, the Google-spawned startup has struggled mightily to replicate the success of GO, which became one of the fastest-growing games in history shortly after it launched in July 2016. Niantic shut down Harry Potter: Wizards Unite, its first high-profile title after GO, just two years post-debut, while another tentpole project — Pikmin Bloom — has generated only a fraction of the downloads that GO attained over the same time frame.