Esports peripherals firm SteelSeries has announced NFL player Austin Ekeler as its latest ambassador.
As a result, SteelSeries will provide its new ‘Prime’ products to Gridiron Gaming Group, Ekeler’s esports organisation that he co-founded in 2020.
The Los Angeles Chargers running back is also expected to play a ‘strategic role’ in promoting the new range of peripherals. This includes being present in marketing and publicity campaigns next year.
Ekeler commented: “It’s no secret my passion for gaming and esports runs deep, so I am honoured to become the first pro sports athlete to serve as an ambassador and join the SteelSeries family.