The National Football League has extended its partnership with the ephemeral social media site Snapchat for another two years. The deal will see the development of additional content and highlight shows.
As part of the new multi-year contract, the football league will produce a “best of” Snapchat story that will bring fans regularly updated highlights and breaking news every Sunday. This will be in addition to the daily (in season) and weekly (offseason) stories it already publishes on the app, which Snapchat then helps to distribute to its more than 190 million daily active users.
The new Sunday posts will be updated every hour with highlights and news that are packaged specifically for Snapchat.