To serve the increasing demand for NFL football in Europe, an enhanced NFL Game Pass subscription service was introduced across Europe prior to the start of the 2017 season.
The service, brought to Europe by Overtier, an over-the-top content venture by Bruin Sports Capital and WPP, includes all NFL games with real-time statistics, streamable on up to five devices. The multi-device streaming was a critical component of the enhanced content offering.
“We surveyed 5,100 GamePass subscribers across Europe and we spoke to many in the U.K. and Germany, and we tried to build up an understanding of what they love about any existing services they used, and also what they were looking for in the next generation of GamePass,” Sam Jones, the CEO of Overtier, said in a phone interview.