The NFL has announced a three-year partnership with Tencent to make Tencent Sports the exclusive destination in China for live digital streaming of games means big things for streaming on social networks.
NFL live games including the Super Bowl, the playoffs, Thursday Night Football, Sunday Night Football and Monday Night Football will be available for fans to access through Tencent’s NFL sections on both mobile and desktop terminals including Tencent Sports, QQ.com, Tencent Video, Kuai Bao, Penguin Live, Tencent Sports app, Tencent Video app, Tencent News app, as well as its social networking services, QQ and WeChat.
WeChat, an instant messaging app from Tencent, alone has more than 960 million monthly active users.