New Adidas App Personalizes The Experience With Salesforce Technology

Adidas has launched its new app — adidas Sports & Style — that is available in the U.S. and U.K. and uses Salesforce technology to deliver a personalized shopping experience.

The app offers an experience tailored to the consumer’s preferences and behavior, providing access to adidas online store product offerings and customized product recommendations.

“This is what we see is going to be the future,” Adidas CEO Kasper Rorsted said Monday of the app while presenting with Salesforce CEO Marc Benioff at the company’s Dreamforce software conference. “We think by cannibalizing our industry, we can completely change this industry. And that’s why having software capability in our organization is…