There’s no denying that including live sports content will ultimately be a boon to streaming services. However, last week, when Netflix executives were asked about live sports after the company reported a disappointing first-quarter net loss of 200,000 subscribers, Ted Sarandos pretty much rejected the possibility that the streamer would use live sports to generate new subscribers.
“I’m not saying we never would do sports, but we would have to see a path to growing a big revenue stream and a big profit stream with it,” he said during the Q1 2022 earnings call last Tuesday.