SportTechie · Apr 9, 2019
NCAA March Madness Tournament Sets Records Across Every Platform
Kyle Guy of the Virginia Cavaliers was named MVP of the 2019 NCAA tournament's Final Four. (Photo by Tom Pennington/Getty Images)The 2019 NCAA Men’s Basketball Tournament set records across all platforms, with the final’s stats game fueled by a thrilling overtime.
Across broadcast partners TBS, CBS, TNT, and truTV, ratings increased 11 percent compared with 2018’s March Madness tournament, according to data released after Monday night’s final by CBS and Turner Sports. The national championship game between No. 1 Virginia and No. 3 Texas Tech was up 20 percent over last year’s final.