NBC and BuzzFeed will be working closely together to help bring coverage of Rio 2016 to a younger audience via Snapchat. Their partnership was announced in late April, but with the Olympics just over two weeks away NBC’s BuzzFeed-curated coverage is almost here.
NBC invested $200 million in BuzzFeed last year, and since then the New York-based Internet media giant has helped NBC produce a lot of their social media content, especially on Snapchat. Their Olympic partnership will include daily Live Stories as well as an NBC Rio Discover channel.
We're on Snapchat!